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Ulta 21 Days Of Beauty 2025: Your Guide To The Spring Sale

Makeup Is Back: Ulta Beauty Sales Surge as Retailer Plans New Store

Aug 01, 2025
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Makeup Is Back: Ulta Beauty Sales Surge as Retailer Plans New Store

Get ready, beauty lovers, because the Ulta 21 Days of Beauty 2025 event is almost here, and it's shaping up to be quite the spectacular shopping spree. This time of year, it's almost like a holiday for anyone who loves their makeup, skincare, hair care, and fragrances, you know, because the deals are just so good.

This highly anticipated sale, which is really one of the biggest happenings for anyone who loves beauty products, brings a whole lot of amazing discounts. You see, it's a chance to grab those must-have items you've been eyeing, or maybe even discover some new favorites, all at a really good price. It's truly a moment to refresh your vanity without feeling like you've spent too much.

So, if you're looking to replenish your beauty stock, or perhaps treat yourself to something new, this is, in a way, your moment. We've got the scoop on when it all begins, what kinds of deals you can expect, and how you can make the most of this rather special event. It's pretty much a can't-miss opportunity for anyone who appreciates quality beauty products at a fantastic value.

Table of Contents

When is the Ulta 21 Days of Beauty Spring 2025 Sale?

The Ulta 21 Days of Beauty Spring 2025 sale is, you know, a truly remarkable opportunity to refresh your beauty routine. It kicks off, as a matter of fact, on March 7th, running for a full three weeks, until March 27th. This means you have, like, a generous window to explore the daily offerings and snag some incredible deals. Each day brings a fresh set of items, sometimes just one or two star products, that are slashed by a full half off their usual cost. It's pretty much a daily surprise, and for many, that's what makes this event so exciting. You're always wondering what amazing product will pop up next at that fantastic 50 percent discount.

Historically, Ulta has two of these big sales each year. The second one, for instance, typically happens later in the year. In 2024, the fall event wrapped up in mid-September, having started on August 19th. So, you can, in a way, mark your calendars for both the spring and fall opportunities to save big on your favorite beauty essentials. Knowing these dates ahead of time really helps you plan your purchases and make sure you don't miss out on those items you've been hoping to get.

This spring sale is often referred to as a "March madness" for beauty lovers, and it's not hard to see why. It’s a time when those beauty deals you've only dreamt about become, well, a reality. The anticipation builds as the start date gets closer, and then, suddenly, it's here, bringing with it a fresh wave of discounts every single day. So, you might want to start making your list now, because March 7th, 2025, will be here before you know it, and the deals will start dropping.

What to Expect: Daily Deals and Steals

During the Ulta 21 Days of Beauty event, the excitement really comes from the daily offerings. Each day, you see, a new selection of deals becomes available, usually at a fantastic 50 percent off. These are often referred to as "Beauty Steals" or "Daily Deals," and they are, quite literally, one-day-only offers. This means if you see something you want, you pretty much have to grab it that day, because it will be gone the next. It’s a fast-paced way to shop, which, for many, adds to the thrill.

These daily steals can cover a wide range of products, from makeup essentials to high-quality skincare, popular hair care items, and even some lovely fragrances. It’s not just a few random things; Ulta really puts some of their most popular and sought-after items on sale during this time. You'll find, for instance, products that are usually quite pricey suddenly become much more accessible. This makes it a really good time to try out a new product you've been curious about, or simply restock on something you use every single day.

Beyond the daily surprises, there are sometimes weekly steals too, which give you a bit more time to decide. But the main focus is truly on those daily flash sales. It’s a strategic way to shop, where you check in each morning to see what new treasures have appeared. This approach means you can, in a way, spread out your shopping over the three weeks, picking up a few items here and there as they become available at their special price. It’s about being prepared and knowing what you're looking for, but also being open to those unexpected finds.

Top Brands and Products to Watch For

The Ulta 21 Days of Beauty sale is famous for featuring big names in the beauty world, and 2025 is expected to be no different. You can anticipate seeing amazing discounts on a variety of beloved brands. For instance, in past sales, we've seen products from Tarte, Clinique, OPI, and NARS making an appearance. These are, you know, some really popular brands that many people already use and love, so getting them at half price is a pretty big deal.

But it doesn't stop there. The sale often includes other fantastic brands like Peach & Lily, known for its gentle yet effective skincare, and Olaplex, which is a favorite for hair care. You might also find deals on makeup powerhouses such as Bobbi Brown and MAC Cosmetics, allowing you to pick up some iconic items. Brands like IT Cosmetics and dphue have also been part of these sales, offering their own unique products that many people swear by. So, you see, the variety is quite impressive.

In addition to those, there have been mentions of Drybar and Fenty Beauty being included, which is, honestly, very exciting for fans of those brands. And if you're into specific skincare or makeup items, keep an eye out for Mario Badescu, Urban Decay, Too Faced concealer, and Sacheu lip stain, as these have been highlighted as potential deals. It's like a treasure hunt, where each day brings the possibility of finding your favorite product or a new must-try item at a price that feels, well, like a gift. Knowing which brands tend to show up can help you prepare your wish list, so you’re ready to add them to your cart the moment they go on sale.

How to Maximize Your Savings

Making the most of the Ulta 21 Days of Beauty 2025 event really comes down to a bit of planning. Since the deals are one-day-only for many items, it's a good idea to, you know, keep an eye on the daily announcements. Ulta typically releases the full list of deals by date and brand beforehand, so you can actually see when your favorite products are going to be discounted. This allows you to set reminders and be ready to shop the moment those deals go live.

Another smart move is to make a list of the items you truly need or want to try. This helps you stay focused and avoid impulse purchases, though, honestly, it's hard to resist when everything is 50 percent off! Knowing what you’re looking for, whether it’s a specific Tarte foundation or a NARS blush, can save you time and ensure you don’t miss out on those crucial items. You can also, in a way, prioritize your list, so you know which deals are absolute must-haves for you.

Consider joining any webinars or special events that Ulta might host in conjunction with the sale. For instance, there's been talk of joining a webinar with LTK and Ulta, which could provide additional insights or tips for shopping the sale. These kinds of resources can give you an edge, helping you discover the best offers and shopping strategies. It’s all about being informed and ready to act when those fantastic savings become available. And remember, the sale is a great time to stock up on your beauty essentials, so think about what you use regularly and grab it while it's at half price.

Ulta Rewards: Early Access Perks

For those who are part of Ulta's Diamond or Platinum rewards programs, there's a pretty sweet perk during the 21 Days of Beauty sale. You see, these members often get early access to some of the deals. For the spring 2025 event, for instance, Diamond and Platinum rewards members might be able to shop some of the deals as early as March 6th, which is, you know, a full day before the general public. This is a really nice advantage because it means you can snag those highly sought-after items before they potentially sell out.

Being a Diamond or Platinum member means you've spent a certain amount at Ulta over a year, and this early access is one of the ways they say "thank you" for your loyalty. It’s a good incentive to, in a way, consolidate your beauty purchases at Ulta if you're close to reaching one of these tiers. The peace of mind that comes with knowing you have a head start on the deals can be really valuable, especially for those items that everyone wants and that tend to disappear quickly.

So, if you're not already a Diamond or Platinum member, you might want to look into the requirements. It could be worth it, especially if you plan on making several purchases throughout the year. Having that extra day to shop means less stress and a better chance of getting exactly what you want. It’s a little bonus that truly enhances the shopping experience during one of Ulta’s biggest sales events of the year.

Shopping Smart: Ulta Versus Target

Here's a clever little tip for shopping the Ulta 21 Days of Beauty 2025 sale: if you happen to have a Target store nearby that includes an Ulta Beauty section, you're in luck. You see, when Ulta runs its big sales, like the 21 Days of Beauty, Target actually matches those prices. This is, honestly, a pretty convenient option for many shoppers. It means you have the flexibility to shop at either Ulta directly or at your local Target, depending on what's easier for you.

This price matching policy can be a real game-changer for your shopping strategy. Maybe you prefer the atmosphere of Target, or perhaps it's just closer to your home. Knowing that you can get the exact same 50 percent off deals on those popular brands like Tarte or Clinique at Target can make your shopping trip a bit more relaxed. It's, in a way, like having two different doors to the same amazing sale, which is quite helpful.

So, before you head out or click "add to cart" online, consider which shopping experience works best for you. Whether you choose to shop directly at Ulta.com or visit a Target with an Ulta Beauty section, the key is knowing that those fantastic discounts on makeup, hair care, skincare, and fragrance are available in more places than one. It truly offers a bit more flexibility for everyone looking to save during this highly anticipated event. You can learn more about Ulta Beauty on our site, and find details about the sale on this page as well.

Beyond the 21 Days: Other Ulta Sales in 2025

While the Ulta 21 Days of Beauty sale is, without a doubt, one of the year's most talked-about events, it's important to remember that Ulta has other opportunities to save throughout 2025. Knowing the full Ulta Beauty sale calendar can help you shop smarter and save money on all your favorite products. You see, it's not just about these 21 days; there are other big moments too, which is pretty exciting for consistent shoppers.

For instance, Ulta typically holds a "Love Your Skin" event, which focuses specifically on skincare products, often offering up to 50 percent off. This is a fantastic time to replenish your serums, moisturizers, and cleansers. Then, as the year progresses, you can also look forward to the "Fall Haul" sale, which is another chance to grab some good deals, though perhaps not always at the same 50 percent off across the board as the 21 Days of Beauty.

And, of course, no discussion of Ulta sales would be complete without mentioning Black Friday. This is, arguably, one of the biggest shopping days of the entire year, and Ulta always participates with some truly remarkable offers across all categories. So, while the 21 Days of Beauty in March is a huge highlight, keep an eye on the complete Ulta sales calendar for 2025. By learning when to shop for these various events, you can plan your purchases strategically and make sure you're always getting the best value for your beauty budget. It's about being prepared for all the moments when those amazing deals pop up.

Frequently Asked Questions About the Ulta 21 Days of Beauty 2025 Sale

When is the Ulta 21 Days of Beauty sale in 2025?

The Ulta 21 Days of Beauty Spring 2025 sale is scheduled to run from March 7th to March 27th. Diamond and Platinum rewards members might get early access starting March 6th. There is also a second sale later in the year, usually in the fall, which in 2024 started around August 19th and went into mid-September.

What kind of deals can I expect during Ulta's 21 Days of Beauty?

You can expect significant discounts, primarily 50 percent off, on a rotating selection of beauty products. These are often one-day-only offers, covering makeup, hair care, skincare, and fragrance from popular brands like Tarte, NARS, Clinique, Olaplex, and many more. Each day brings new items on sale, so it's good to check daily.

How can I get the most out of the Ulta 21 Days of Beauty sale?

To truly maximize your savings, it's a good idea to check the full list of deals released by Ulta beforehand and plan your purchases. Consider signing up for Ulta's rewards program for potential early access. Also, remember that Ulta Beauty sections within Target stores often match the sale prices, giving you another convenient shopping option. Making a list of your desired items and checking daily can help you grab the best deals.

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