Ultimate Guide To Ulta Beauty World Tickets: What You Need To Know In 2025 And 2026

Have you ever dreamed of stepping into a wonderland filled with makeup, skincare, and beauty inspiration from over 195 top brands? If so, you're not alone. Ulta Beauty World tickets are creating a buzz across the beauty community, and for good reason. Whether you're a makeup lover, a skincare enthusiast, or just looking for a fun, interactive event, Ulta Beauty World is the place to be. The event brings together some of the most exciting names in beauty, offering hands-on experiences, exclusive products, and even swag bags worth hundreds of dollars.

So, what exactly is Ulta Beauty World? It’s a ticketed, immersive event that made its debut in 2025 in San Antonio, Texas, and is set to expand in 2026 with locations like Orlando, Florida. Tickets for the 2026 events are already generating a lot of interest, with early signs suggesting they could sell out fast. The good news? Whether you’re a seasoned beauty junkie or just starting to explore the world of cosmetics, this event has something for everyone.

In this guide, we’ll walk you through everything you need to know about Ulta Beauty World tickets—where to buy them, what to expect, and why you might want to grab yours sooner rather than later. We’ll also take a look at upcoming dates, event highlights, and tips to make the most of your experience. Ready to dive into the glitz, glam, and magic of Ulta Beauty World?

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Table of Contents

• What Is Ulta Beauty World?
• Ulta Beauty World 2025 and 2026 Dates & Locations
• Ticket Details and Pricing
• Why You Should Attend Ulta Beauty World
• How to Buy Ulta Beauty World Tickets
• Frequently Asked Questions About Ulta Beauty World

What Is Ulta Beauty World?

Ulta Beauty World is a brand-new, experiential event created by the largest beauty retailer in the U.S. Think of it as a beauty festival that brings together over 195 brand partners for a day (or two) filled with glam, games, food, and exclusive access to products and professionals. Whether you're into skincare, hair care, makeup, or just love trying out the latest beauty trends, this event is a dream come true.

The event was first announced in late February 2025 via Ulta’s social media channels. Since then, it’s been gaining traction among beauty lovers across the country. The first-ever Ulta Beauty World took place on April 26, 2025, at the Henry B. Gonzalez Convention Center in San Antonio, Texas. The 2026 events are already in the works, with Orlando, Florida, and possibly West Perrine lined up as exciting new destinations.

At the heart of the event is the chance to connect with the brands you love, explore interactive exhibits, and even meet some of your favorite beauty founders and influencers. Oh, and did we mention the swag bags? These exclusive goody bags are said to be worth over $1,000—talk about a beauty lover’s treasure chest!

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Ulta Beauty World 2025 and 2026 Dates & Locations

So, when and where can you catch Ulta Beauty World in 2025 and 2026? Let’s break it down.

2025 Event:
- **Date:** April 26, 2025
- **Location:** Henry B. Gonzalez Convention Center, San Antonio, Texas

2026 Events (Confirmed and Expected):
- **Orlando, Florida:** April 16, 2026
- **San Antonio, Texas:** April 26, 2026 (planned repeat)
- **West Perrine, Florida:** Dates still being finalized

While tickets for the 2025 San Antonio event sold out pretty quickly, there’s still time to get your hands on 2026 passes. Orlando’s event on April 16, 2026, is already generating buzz, and with Ulta’s growing popularity, it might not be long before those tickets start disappearing too.

Ticket Details and Pricing

So, how much does it cost to attend Ulta Beauty World? The short answer: $160 per ticket.

This price includes entry to the event, access to all exhibits and live demos, and, of course, that epic swag bag we mentioned earlier. Some attendees have even compared the experience to a mini-convention, with opportunities to try out new products, take part in tutorials, and enjoy live entertainment.

For the 2026 events, the price point is expected to stay around the same range. However, since it’s an immersive, ticketed experience, the cost helps cover the production, brand participation, and all the perks that come with it. The upside? You get a full day of beauty bliss, and you leave with a bag full of goodies that often exceed the ticket price in value.

Why You Should Attend Ulta Beauty World

If you're still on the fence about buying a ticket, here are a few reasons why you might want to say “yes” to Ulta Beauty World:

• Exclusive Brand Access: Connect with over 195 beauty brands, including some you may only see online or in stores.
• Live Demos & Tutorials: Watch live makeup and hair demos from top artists and influencers.
• Swag Galore: The famous swag bags are a big draw—some say they’re worth over $1,000!
• Interactive Experiences: From selfie stations to interactive exhibits, you’ll be fully immersed in the beauty world.
• Networking Opportunities: Whether you're a pro or just a fan, it's a great place to meet others who share your passion.
• Food, Music, and Fun: The event isn’t all about beauty—it’s also a party with food trucks, live music, and games.

Whether you’re a beauty blogger, a licensed makeup artist, or just someone who loves trying new products, Ulta Beauty World is an event that can be tailored to your interests. It’s the kind of place where you can easily lose track of time because there’s always something exciting happening around the corner.

How to Buy Ulta Beauty World Tickets

Buying your Ulta Beauty World ticket is pretty straightforward, but here are a few tips to make the process smoother:

1. Check the Official Ulta Beauty Website: Ulta is the only official ticket seller for the event. Make sure you’re not buying from third-party sites to avoid scams.
2. Sign Up for Email Alerts: Ulta often announces new dates and ticket releases through their email list. You can sign up directly on their site.
3. Follow Ulta on Social Media: Instagram, Facebook, and Twitter are great places to catch announcements and early access codes.
4. Act Fast: Tickets tend to sell out quickly, especially for popular locations like Orlando and San Antonio. Don’t wait until the last minute.
5. Look for Promo Codes: Sometimes, Ulta offers discounts or early bird pricing. Be sure to check for any available promo codes before finalizing your purchase.

If you’ve tried to access the Ulta Beauty World page recently and found it redirecting to 2025 info, that’s normal. The team is likely updating the site for 2026 events, so check back often or set a reminder to revisit the page in a few weeks.

Frequently Asked Questions About Ulta Beauty World

Let’s tackle some of the most common questions people ask about Ulta Beauty World tickets:

Can I bring my teen or child to Ulta Beauty World?

Absolutely! If your teen is showing interest in skincare or makeup, this could be a great opportunity for them to learn and explore in a fun environment. Some parents have even mentioned bringing their daughters to learn about age-appropriate makeup and skincare routines.

Are there any discounts or promo codes for Ulta Beauty World tickets?

Ulta occasionally offers early bird pricing or promo codes through their email list or social media. Keep an eye out for those, and be sure to check for codes before completing your purchase.

What’s included with my ticket?

Your ticket includes entry to the event, access to all exhibits and live demos, and a swag bag full of exclusive products from participating brands. Some attendees have even said the swag bag alone is worth the price of admission.

Want to know more about Ulta Beauty World and what to expect? Learn more about the event and how to make the most of your experience.

If you're curious about how to get started with beauty routines or skincare basics, check out this page here for helpful tips and product recommendations.

And if you want to explore the latest trends in beauty events, check out this external resource for more details on upcoming events and ticket options.